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Image Credit: Wired

Apple Intelligence Is Gambling on Privacy as a Killer Feature

  • Apple showcased several new features at its Worldwide Developers Conference keynote, including Messages screening, Call Screening, and Live Translation, all running locally on Apple Intelligence-enabled devices.
  • Local processing for AI features ensures data remains on the device, enhancing privacy and security by eliminating the need to send data through the cloud.
  • Apple's focus on privacy differentiates its AI offerings in a competitive landscape, leveraging privacy as a key selling point.
  • While Apple incorporates some third-party generative AI services through opt-in integrations, its emphasis on local processing indicates a strong commitment to privacy and may be a strategic business move.

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