Apple showcased several new features at its Worldwide Developers Conference keynote, including Messages screening, Call Screening, and Live Translation, all running locally on Apple Intelligence-enabled devices.
Local processing for AI features ensures data remains on the device, enhancing privacy and security by eliminating the need to send data through the cloud.
Apple's focus on privacy differentiates its AI offerings in a competitive landscape, leveraging privacy as a key selling point.
While Apple incorporates some third-party generative AI services through opt-in integrations, its emphasis on local processing indicates a strong commitment to privacy and may be a strategic business move.