Apple is considering revamping its Safari browser to prioritize AI-powered search engines due to potential disruptions in its partnership with Google and changing industry trends.
Eddy Cue, Apple's senior vice president of services, mentioned during testimony in the US Justice Department's lawsuit against Alphabet Inc. that Safari search queries declined recently, indicating a shift towards AI-driven search providers like OpenAI, Perplexity AI Inc., and Anthropic PBC.
Apple plans to offer options like OpenAI's ChatGPT and Google's AI search product Gemini in Safari, with potential additions from providers like Anthropic, Perplexity, DeepSeek, and Grok.
MacDailyNews noted that they no longer use Google for search, advocating for Grok 3 as a superior alternative in Safari or the Grok app for iPhone and iPad.