Apple has introduced features in iOS 26 that closely resemble Google's Call Screen and Hold For Me features, first introduced in 2018.
The new features include 'Call Screening' and 'Hold Assist,' which mirror Google's functionalities of filtering calls and notifying users when a support representative is available, respectively.
These features were showcased during Apple's WWDC keynote as part of the redesigned Phone app layout, enhancing user experience in call management.
While competition among tech giants often results in feature replication, the adoption of these features by Apple is expected to benefit users by saving time and reducing exposure to scams.