<ul data-eligibleForWebStory="false"><li>Apple is looking into incorporating AI-powered search engines in Safari to potentially disrupt Google's dominance in the search engine market.</li><li>Currently, Google pays Apple around $20 billion annually to remain the default search engine on Safari, representing a significant portion of Google's search ad revenue.</li><li>Apple aims to introduce alternative AI search providers in Safari, although they may not become the default option immediately.</li><li>This move could have significant implications for Google's revenue and market share, with industry experts suggesting a potential shift in the search engine landscape as AI integration grows.</li></ul>

Apple May Introduce AI Search In Safari, Challenging Google’s Market Dominance

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