Apple is set to focus on its AI strategy at WWDC, with Siri and Apple Intelligence expected to get a rebrand.Apple's AI strategy will take center stage at WWDC 2025, emphasizing privacy and device-based processing.No major AI technology breakthroughs are anticipated at the event, but Apple is making progress behind the scenes.A potential rebranding of Apple Intelligence/Siri is expected, possibly to improve the reputation of Apple's voice assistant.