<ul><li>Apple has been named the world’s most valuable brand for the fourth consecutive year with a brand value of $1.29 trillion, up 28% from last year.</li><li>The dominance of Apple's brand is attributed to strong consumer trust, premium positioning, and successful expansion across hardware, software, and services.</li><li>Apple's brand accounts for about 12% of the total value of the BrandZ Global Top 100, highlighting its leadership in consumer technology and luxury sectors.</li><li>Strong demand for premium products like the iPhone Pro models and Apple Watch Ultra underscores Apple's strength in consumer technology and luxury segments.</li></ul>

Apple named ‘World’s Most Valuable Brand’ for fourth consecutive year

Discover more