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Apple Pulls “Convince Your Parents to Get You a Mac” Ad
- Apple pulled its 'Convince Your Parents to Get You a Mac' ad and made 'The Parent Presentation' video private on YouTube.
- The presentation emphasizes Mac's benefits for college students and features comedian Martin Herlihy in an instructional video.
- The downloadable slide presentation is available in PowerPoint, Keynote, and Google Slides format.
- Apple moved 'The Parent Presentation' to the bottom of its College Students page after the video was made private.
- Tech commentator John Gruber finds the presentation neither funny nor offensive but questions Apple's decision to pull it.
- Critics, like julesme, cite the ad featuring a shady salesman and its off-base tone with Apple's brand proposition.
- The presentation uses Arial font, which some deem unsuitable for Apple's high-quality products.
- The ad is compared to disreputable sales tactics in the past, raising concerns about its alignment with Apple's image.
- Opinions vary on the ad, with some finding it amusing but others critiquing its execution and impact on Apple's brand.
- The controversy follows earlier missteps in Apple's advertising, including the 'Crush' ad for iPad.
- The ad's tone and connotations clash with Apple's typical brand image and messaging, according to julesme.
- It is unclear why Apple decided to remove the ad and make the associated video private.
- The ad's humor style and portrayal of the sales pitch have sparked mixed reactions from audiences and analysts.
- The move to pull the ad reflects challenges in aligning marketing efforts with a brand's established identity.
- Critics question the decision-making process behind the ad and its compatibility with Apple's reputation in the market.
- The ad is part of a series of Apple's marketing missteps, highlighting the importance of maintaining brand consistency and values.
- The controversy surrounding the ad adds to Apple's recent issues with advertising campaigns, pointing to potential lapses in strategic messaging.
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