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Apple Reportedly Eyes Perplexity AI to Bolster Siri and Search Capabilities
- Apple is reportedly considering acquiring or partnering with Perplexity AI, a startup in the conversational AI and real-time web search space.
- The move is aimed at enhancing Siri and reducing Apple's reliance on Google for search.
- Discussions are led by Apple's M&A head Adrian Perica and involve input from senior leaders like Eddy Cue.
- Perplexity AI, founded by Aravind Srinivas, specializes in generative AI with chatbot interfaces and real-time search results.
- Apple sees the acquisition as a means to modernize Siri's capabilities and potentially introduce an AI-powered native search engine.
- Two options are being considered: a full acquisition or a strategic partnership integrating Perplexity's tools into Apple's platforms.
- Apple's traditionally secretive AI efforts indicate a significant shift towards openness and standalone AI initiatives.
- This move comes amidst heightened competition from tech giants like Google, Microsoft, and Meta in the AI sector.
- Apple's interest in Perplexity aligns with its pursuit of top AI talent and strategic partnerships.
- The potential deal gains significance due to Apple's revenue from Google as the default search engine on Safari.
- The partnership with Perplexity could offer Apple an alternative if regulatory pressures impact its Google search deal.
- Apple's focus on generative AI and intelligent search reflects a push towards enhancing core services and competing in the AI space.
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