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Apple Reportedly Mulling Perplexity Purchase to Bolster AI Offerings
- Apple is reportedly considering acquiring AI startup Perplexity AI to enhance its AI capabilities.
- Adrian Perica, Apple's head of M&A, has discussed the idea with key decision-makers.
- The acquisition would help Apple develop an AI-based search engine amid potential changes to its deal with Google.
- Perplexity's search service processes 780 million queries monthly, showing significant growth.
- Apple may pursue the acquisition post a ruling in the Google antitrust trial.
- Perplexity denied any knowledge of ongoing M&A discussions.
- Apple's AI approach is viewed as more restrained compared to rivals like Amazon and Google.
- Apple's offerings include real-time voicemail transcripts, enhanced search, call screening, and translation.
- There are concerns that Apple may be falling behind in the rapidly evolving AI space.
- The company's reliance on consumer hardware and limited AI capabilities may pose strategic risks.
- Apple has been reaching out to enhance its AI capabilities to stay competitive.
- The discussions with Perplexity are in early stages and might not lead to an acquisition.
- PYMNTS reached out to Apple for comments but has not received a response yet.
- Observers question if Apple is playing catch-up in the AI space or has a different long-term strategy.
- Apple's potential acquisition of Perplexity showcases its interest in boosting its AI offerings.
- There is potential for Apple to develop advanced AI solutions through acquisitions.
- It remains to be seen how Apple's AI strategy will evolve amidst competition and technological advancements.
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