<ul><li>Apple is rumored to detach the toxic Siri brand from Apple Intelligence in its marketing to salvage its reputation.</li><li>The upcoming iOS update at WWDC 2025 may focus on upgrading existing Apple Intelligence capabilities without significant upgrades to Siri.</li><li>Apple plans to separate the Apple Intelligence brand from Siri in its marketing to address the voice assistant's poor reputation.</li><li>Apple aims to stop announcing features far in advance and work on improving internal processes to avoid promoting non-existent features.</li></ul>

Apple rumored to detach the toxic Siri brand from Apple Intelligence marketing

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