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Apple ‘sells’ Lumon Terminal Pro on its website as part of ‘Severance’ marketing

  • The "Lumon Terminal Pro" is listed on Apple's website, but it is not a real product for sale.
  • It is a creative advertisement for Apple TV+ that highlights the three-month free trial included with Mac purchases.
  • Apple heavily markets the TV series "Severance" with various tie-ins and promotions.
  • Apple's services business, which includes Apple TV+, grew by 4% in the most recent quarter.

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