<ul><li>Apple's decision to shift from Intel processors to proprietary silicon has made consumers favor Apple laptops more.</li><li>According to Consumer Intelligence Research Partners (CIRP), MacBook form factors accounted for 86% of Apple's PC market share in 2024.</li><li>The MacBook Pro was the most favored model, with a 53% consumer preference rate, followed by MacBook Air (33%) and iMac models (14%).</li><li>The M4 MacBook Pro and M4 MacBook Air have received positive reviews, and the discounted 14-inch M4 MacBook Pro is selling well on Amazon.</li></ul>

Apple silicon has made the MacBook Pro a consumer favorite

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