Apple celebrates its 49th anniversary since its founding in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.Despite being highly profitable, Apple's AI product, Apple Intelligence, faces challenges with delayed features and underwhelming performance.Apple Intelligence lacks a clear identity and struggles to compete effectively with other AI tools in the market.The situation with Apple Intelligence draws comparisons to Apple's identity crisis in the 1990s when the company faced near bankruptcy.Steve Jobs' return to Apple in the late 90s helped redefine the company's focus and led to its resurgence.Analysts suggest that Apple may need a similar refocusing effort for Apple Intelligence to overcome its current challenges.While Apple's AI struggles pose a significant challenge, the company remains profitable and excels in other areas.Redefining Apple Intelligence's identity could be crucial for its success in competing with rival AI products.Analysts remain optimistic that Apple will address the issues with Apple Intelligence and improve its AI offerings in the future.Lessons from Apple's past identity crisis in the 1990s may provide insights into resolving the current challenges faced by Apple Intelligence.