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Apple TV+ is ‘worst marketer in the universe’ – producer
- French-American producer Alex Berger criticized Apple TV+ for being the 'worst marketer in the universe' for its show 'La Maison.'
- While 'La Maison' received critical acclaim, Berger expressed frustration at Apple's lack of promotional efforts for the French-language drama.
- Berger mentioned that Apple's marketing approach was a significant issue, despite the success of the show in France and Europe.
- Despite disappointment in Apple TV+'s marketing, Berger's decision to take 'La Maison' to the platform was driven by hope for change.
- Apple TV+ has been criticized for its marketing strategies, with the article suggesting that their trailers do not effectively represent their quality series.
- There is a call for Apple to enhance its marketing efforts for Apple TV+ shows to attract a wider audience and increase viewership.
- The article also mentions Apple's plans to shift iPhone production to India, alongside updates on stock performance and upcoming film projects.
- In response to Apple's marketing challenges, suggestions are made to improve trailer quality, social media promotion, and influencer engagement.
- Apple's marketing strategies for TV+ series are critiqued, highlighting the need for more effective promotion to boost viewership and engagement.
- The article emphasizes the importance of robust marketing efforts to ensure that Apple TV+ content, which is often praised for its quality, reaches a wider audience.
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