Apple TV+ is reportedly in the lead to secure additional MLB media rights currently held by ESPN, outbidding NBC according to Sports Business Journal.
Apple's offer is expected to surpass NBC's proposal, especially for Sunday night games, highlighting the ongoing dilemma of traditional broadcasters' wider reach versus digital platforms' higher payments.
Currently paying $85 million annually for 'Friday Night Baseball,' Apple aims for a three-year deal to bundle all national rights when current contracts with Fox Sports and TNT Sports end in 2028.
MLB is still determining the structure of post-ESPN packages, with negotiations ongoing for Sunday night games, Wild Card coverage, and the Home Run Derby, reflecting a dynamic and evolving situation.