Apple is set to release the Vision Pro 2 and Vision Air AR/VR headsets in 2025 and 2027, respectively, catering to both professionals and everyday users.
The Vision Pro 2 focuses on performance improvements and will be priced at $3,500, targeting professionals and enterprises with advanced features.
The Vision Air, priced between $1,000 to $2,000, aims to provide a more affordable AR/VR option for a broader audience, including casual users and educational institutions.
Apple's strategy focuses on incremental updates to enhance reliability and compatibility, positioning the company as a versatile leader in the AR/VR industry.