Apple released a YouTube ad titled 'Convince Your Parents to Get You a Mac' which focused on the value of Mac over Windows computers for college students.
The nearly 8-minute-long video features Martin Herlihy presenting Apple's 'The Parent Presentation' Keynote template.
The ad humor attempts did not resonate well with the audience, leading to an uncomfortable viewing experience.
The promotion emphasized the benefits of owning a Mac, highlighting factors such as reliability, lightweight design, and minimal need for additional software.
The ad's length, odd humor, and lack of engagement with the target audience made it hard to watch and unlikely to be shared.
Critics suggest that Apple's attempt to appeal to teenagers through this ad may have missed the mark.
The ad's reception indicates a potential marketing misstep by Apple, requiring a shift towards more engaging and concise content.
Despite this instance, Apple is expected to bounce back with more effective marketing strategies in the future.
Overall, the ad failed to deliver its message effectively and may not achieve the desired impact on potential buyers.
The decision to withdraw the ad was viewed as the right choice in light of its poor reception.