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Apple was right to 'pull' its cringey, odd, and unnecessary 'Convince your Parents to Get you a Mac' ad

  • Apple released a YouTube ad titled 'Convince Your Parents to Get You a Mac' which focused on the value of Mac over Windows computers for college students.
  • The nearly 8-minute-long video features Martin Herlihy presenting Apple's 'The Parent Presentation' Keynote template.
  • The ad humor attempts did not resonate well with the audience, leading to an uncomfortable viewing experience.
  • The promotion emphasized the benefits of owning a Mac, highlighting factors such as reliability, lightweight design, and minimal need for additional software.
  • The ad's length, odd humor, and lack of engagement with the target audience made it hard to watch and unlikely to be shared.
  • Critics suggest that Apple's attempt to appeal to teenagers through this ad may have missed the mark.
  • The ad's reception indicates a potential marketing misstep by Apple, requiring a shift towards more engaging and concise content.
  • Despite this instance, Apple is expected to bounce back with more effective marketing strategies in the future.
  • Overall, the ad failed to deliver its message effectively and may not achieve the desired impact on potential buyers.
  • The decision to withdraw the ad was viewed as the right choice in light of its poor reception.

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