<ul><li>Apple Watch shipments fell by 19% year-over-year in 2024, marking the second consecutive year of decline, with North America driving the global drop.</li><li>In the advanced smartwatch segment, Apple's market share decreased by 8 percentage points YoY in 2024, with Q4 2024 being the fifth consecutive quarter of decline in Apple's smartwatch shipments.</li><li>The decline in 2024 was influenced by fewer substantial upgrades in Apple's latest Watch Series 10 and absence of Watch Ultra 3 and Watch SE models in the latest releases.</li><li>To make a comeback in 2025, Apple needs to introduce new features, launch Watch SE and Watch Ultra models, and focus on design upgrades to boost sales.</li></ul>

Apple Watch shipments in continuous decline for last two years

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