Smartwatch shipments in India declined by 30% year-on-year in 2024 due to the influx of cheap, unknown brands.
However, Apple Watch defied the trend and experienced a 2.4x growth in shipments.
The growth of Apple Watch can be attributed to experienced users shifting towards advanced smartwatches for better health insights and smartphone integration.
Apple Watch held approximately a 2% market share in India's smartwatch market in 2024, while capturing 50% of the total premium smartwatch segment.