Apple's design team, currently reporting to COO Jeff Williams, will begin reporting directly to CEO Tim Cook after Williams' retirement late this year.
Apple is transitioning to a new “universal” Liquid Glass design language across its products, combining optical qualities with fluidity for new user experiences.
The Liquid Glass design update incorporates transparency, glass shine effects, and frost for readability, inspired by the Vision Pro’s AR interfaces.
The unified design approach may extend to future hardware products, including a rumored slim-bezel iPhone, foldable iPhone, smart home display, smart glasses, and a special glass-themed 20th-anniversary iPhone in 2027.