Apple’s 1977 marketing philosophy, The Apple Marketing Philosophy, remains a blueprint for success even 50 years later.
The philosophy consists of three principles: Empathy, Focus, and Impute, which have defined Apple's rise and continue to guide businesses seeking long-term relevance.
Apple distinguishes itself by understanding its customers better than any other company, ruthless prioritization, and attention to detail in presentation.
While many companies have tried to replicate Apple's success, they often miss the fundamental lesson of discipline and end up diluting their brand identity.