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Economic Times

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Image Credit: Economic Times

Apple’s 1977 marketing philosophy resurfaces: Why it remains a blueprint for success 50 years later?

  • Apple’s 1977 marketing philosophy, The Apple Marketing Philosophy, remains a blueprint for success even 50 years later.
  • The philosophy consists of three principles: Empathy, Focus, and Impute, which have defined Apple's rise and continue to guide businesses seeking long-term relevance.
  • Apple distinguishes itself by understanding its customers better than any other company, ruthless prioritization, and attention to detail in presentation.
  • While many companies have tried to replicate Apple's success, they often miss the fundamental lesson of discipline and end up diluting their brand identity.

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