<ul><li>Apple plans to incorporate AI-powered search options in its Safari browser, posing a threat to Google's ad business heavily reliant on iPhone users utilizing its search engine.</li><li>Shares of Google's parent company, Alphabet, dropped by 7.3%, reducing its market value by around $150 billion in response to the news.</li><li>Google pays Apple approximately $20 billion annually to be the default search engine, representing about 36% of its search ad revenue through Safari.</li><li>US antitrust regulators aiming to disrupt Google's online search dominance have proposed remedies such as banning payment for default search engine positions, indicating a seismic shift in the search landscape.</li></ul>

Apple’s AI search in Safari threatens Google’s Ad business

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