Spike Jonze's commercial for AirPods 4 with Active Noise Cancellation (ANC) starring Pedro Pascal is more of a music video than an ad that focuses on the product itself or its ANC features.
AirPods 4 with ANC is the mid-range model between the mid-range AirPods 4 and the high-end AirPods Pro 2, and it does not require such an ad.
The ad for AirPods 4 is unnecessary but brilliant, thanks to Pedro Pascal's performance in the video.
Apple's wireless earphones, including the AirPods, continue to be highly successful in sales.