A naukri.com initiative
Macdailynews
3w
207
Image Credit: Macdailynews
Apple’s artificial intelligence efforts are still very much in catch-up mode
- Apple's AI efforts will begin rolling out five days after their new iPad mini release. The signature feature of Apple Intelligence will be notification summaries. However, they seem underwhelming compared to competitors like Google and OpenAI rating somewhat lower in accuracy to Siri.
- Even internal studies at Apple show that the generative AI technology is still behind industry leaders by at least two years. Apple will undoubtedly develop, hire, or acquire its way into the top tier of AI companies.
- Some at Apple predict the company could be successful despite the long way it needs to go to match its intense marketing hype and could acquire the top talent from the competition.
- It appears Apple's prior leadership lacked a vision for the current state of technology and its impact, thus placing the company in a scramble mode. Apple may use this as an opportunity to catch up and later surpass the competition as it did with Apple Maps.
- Apple will unveil its catch-up work in iPhones that have built-in, on-device generative AI and new AI-driven features they market to enhance privacy in June at WWDC 2024.
- Apple is still a cherished brand with limitless resources and undoubtedly has the talent and capital to close the technology gap with competitors quickly.
- Apple's marketing team must sell, sell, sell the company's AI features to new customers desperately to maintain their market position and bring products to market quickly.
- Apple's HR team has seen major departures, including the top recruiting executive and a reduction in investments by major stakeholders like Warren Buffet's investment firm,
- Apple's new iPad supports Apple Intelligence, so the real test of Apple's AI venture will be when the new iPad rolls out with these features a few days after its release.
- Apple's streaming service offers compelling original series unknown to many viewers, and Apple's iOS, iPadOS, and macOS 'AI Features' reveal at WWDC may likely end up being mostly a marketing exercise.
Read Full Article
12 Likes
For uninterrupted reading, download the app