Apple is expected to hold the iPhone 17 launch event in the week beginning September 8, possibly on September 9 or 10.
iPhone 17 is rumored to feature major design changes and iOS 26's Liquid Glass redesign, which could contribute to increased sales.
The phones are likely to be available for pre-order on September 12 and in retail stores on September 19, along with the release of iOS 26 and iPadOS 26.
In addition to iPhone 17, Apple may introduce the iPhone 17 Air, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 at the event, making September a busy month for the company.