<ul data-eligibleForWebStory="true">Apple's hardware chief, Johny Srouji, aims to use generative AI to accelerate custom chip design for devices like the M4, M4 Pro, and M4 Max chips.Srouji shared Apple's chip development journey from the A4 chip in 2010 to the latest chips for Macs and the Vision Pro headset.Apple emphasizes using cutting-edge tools like AI and chip design software from EDA firms like Cadence Design Systems and Synopsys.EDA companies play a critical role in supporting Apple's chip design complexities.Generative AI techniques hold the potential to increase design efficiency and productivity.