Investment firm Morgan Stanley suggests that Apple can mitigate potential price rises of the iPhone 17 Pro due to tariffs by steering buyers towards higher storage capacities, which have higher profit margins.
Despite the recent tariff pause and the possibility of an exemption for Apple, the company is not solely relying on these factors. It understands the unpredictable nature of Trump's decisions and is taking a long-term approach.
According to analysts at Morgan Stanley, there is a strategy for Apple to keep the iPhone prices stable in the face of tariff uncertainties.
For more details, read the full article on AppleInsider.