<ul><li>Apple's innovation engine has slowed down in recent years due to unexciting and iterative product updates, especially with releases like the iPhone 15, new AirPods, Apple Watch Series 10, and M4-based Macs.</li><li>Apple's roadmap for 2027 and beyond includes exciting projects like foldable devices, all-glass iPhones, smart glasses, and a foldable iPad with a touchscreen Mac hybrid device planned for 2028.</li><li>The Vision Pro headset, a promising but commercially unsuccessful venture, reflects Apple's struggle with introducing fresh innovations. The company's lack of significant breakthroughs has led to a multi-year downturn in sales growth.</li><li>Apple's marketing strategy needs to evolve to address the slower pace of innovation, attributed to factors like the company's larger size, management layers introduced under Tim Cook's tenure, and a cumbersome development process.</li></ul>

Apple’s innovation engine is slowing

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