Apple's iPhone 16 emerged as the best-selling smartphone globally in Q1 2025, overtaking the Pro models and securing the base variant's top spot after two years.
Apple maintained a strong presence with five models in the top 10 list, while Samsung featured one less model compared to the previous year.
The iPhone 16's success was notable in Japan and MEA, with significant growth in base variant sales in Japan due to improved economic conditions and subsidy regulations.
Despite facing challenges in China, the iPhone 16 Pro models continued to account for a significant portion of Apple's total iPhone sales, with the iPhone 16e making a strong debut globally.