Apple is facing a lack of groundbreaking change since Steve Jobs' death, leading to decreasing sales of iPhone and Apple Watch.The company's revenue is slowly increasing after a stagnant period, but it needs a bigger innovation to keep up with the competitive market.Apple is struggling with slower innovation, challenges in artificial intelligence, and pressure to reinvent itself amidst a changing tech landscape.Despite the current lull, Apple has the resources to evolve, acquire startups, and potentially bounce back with breakthrough technologies.