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Apple’s marketing of Apple TV+ is putrid
- Apple TV+ has a ton of compelling original series but seems to have poor marketing.
- For all the effort Apple has expended, and for all the cultural excitement around Ted Lasso during its three-season run, it has won nearly 500 Emmys… while attracting just 0.2% of the total TV viewing in the U.S.
- The trailers for Apple TV+ series often suck compared to the quality of the actual series.
- Apple fails to use social media well and high-level influencers to widely promote Apple TV+ series.
- Apple needs to up its Apple TV+ marketing game if it cares to have people actually watch the content on which they’ve spent and continue spending billions.
- Apple TV+ has high pedigree programming but so relatively few viewers, despite an estimated 25 million paid subscribers.
- Shows featuring Natalie Portman, Idris Elba, and Colin Farrell launch and even get renewed without ever quite grazing the zeitgeist.
- 'It seems like Apple TV wants to be seen as a platform that's numbers-agnostic,' says Ashley Ray, comedian, TV writer, and host.
- Apple Original Films unveiled a new documentary offering a window into the seismic.
- Apple TV+ announced the first all-access docuseries exploring the World Series Championship.
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