Apple is developing a new 'Games' app that will serve as a launcher into all games, similar to Apple's TV app for movies and TV shows.
The 'Games' app aims to be a one-stop hub for all gaming content, including titles from the App Store, Apple Arcade, and even outside sources like on Mac devices.
There may be limitations on the availability of all gaming services on the 'Games' app, similar to how Apple TV does not have all streaming services.
Apple's App Store ecosystem facilitated $406 billion in developer billings and sales in 2024, demonstrating significant growth in the digital marketplace.