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Apple’s new Siri chief restructures teams responsible beleaguered digital assistant

  • Apple’s new Siri engineering chief, Mike Rockwell, is restructuring the teams responsible for the beleaguered digital assistant.
  • Rockwell is replacing much of Siri’s management with trusted lieutenants from his former group and reorganizing teams focused on speech, comprehension, performance, and user experience.
  • The changes aim to streamline development and enhance the capabilities of Apple’s long-neglected Siri digital assistant.
  • Apple's struggle to fix Siri represents their challenges in the artificial intelligence field.

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