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Apple’s Siri chief calls Apple Intelligence delays ‘ugly’ and ’embarrassing,’ promises fixes someday
- Apple's Siri chief, Robby Walker, describes the delays in key features as 'ugly' and 'embarrassing,' promising fixes with no specific timeline.
- During an all-hands meeting, Walker expressed uncertainty about when the enhancements will actually launch, highlighting the crisis Apple faces in artificial intelligence.
- Siri's less advanced state compared to rivals has become symbolic of Apple's AI difficulties, aggravated by last week's acknowledgment of indefinite delays in critical features.
- The team responsible for Siri features felt anger, disappointment, burnout, and embarrassment after the postponement, affecting the planned spring release timeline.
- Apple's marketing department prematurely included Siri features in campaigns despite lack of readiness, further exacerbating the situation.
- Walker expressed doubts about meeting iOS 19 release expectations, stressing 'intense personal accountability' shared among top executives.
- The comparison is drawn between Apple's current accountability standards under Tim Cook and the accountability imposed by Steve Jobs, highlighting stark contrasts.
- The article mentions historic instances under Jobs when accountability was strictly enforced, contrasting with Apple's current approach under Cook.
- Apple faces challenges integrating AI capabilities into its products, a struggle indicated by delays and uncertainties in Siri's enhancements.
- Despite issues in AI integration, Apple's iPhone 16e is reported to surpass initial sales of the iPhone SE according to IDC.
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