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Apple's uncharacteristic Siri stumble is bad news for you, and now we may know how it happened and why there's reason for hope
- Apple's failure to deliver on Siri enhancements has surprised many fans, raising questions about the company's AI efforts.
- A report suggests that internal rival AI factions within Apple led to flashy demos but unfulfilled promises.
- The clash between two teams with different AI strategies, led by Giannandrea and Federighi, has hindered Apple's progress.
- Apple's commitment to privacy may have hampered its AI advancements, as per The Information.
- Public battles within the company, such as the Apple Intelligence demos at WWDC, have revealed internal discord.
- Apple's pre-tapped WWDC video showcased a sophisticated Siri, not reflective of its actual capabilities at the time.
- By not fully disclosing the state of Siri's development, Apple set itself up for potential failure and backlash.
- Apple's decision to delay Siri enhancements and potential leadership changes under Federighi suggest a shift towards integrating third-party models.
- The shift towards third-party models aligns with strategies adopted by Apple's competitors in the AI space.
- Apple's future success in AI will heavily rely on clear leadership from Tim Cook and strategic decisions by Federighi.
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