Apple's Vision Pro headset is witnessing a significant decline in sales, prompting the company to cut its shipment projections for 2024.
The revised sales forecast indicates a downscaled expectation of 400,000 to 450,000 units, compared to the initial projection of 700,000 to 800,000 units.
The disappointing sales in the US market have led Apple to reassess its global sales strategy and postpone the international launch of the Vision Pro.
Competitors like Meta and Samsung are leveraging the headset's struggles to gain traction in the mixed reality market, posing a challenge to Apple's closed ecosystem approach.