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Apple’s Vision Pro Sales Drastically Slow Down: Apple Reportedly Cuts Shipments

  • Apple's Vision Pro headset is witnessing a significant decline in sales, prompting the company to cut its shipment projections for 2024.
  • The revised sales forecast indicates a downscaled expectation of 400,000 to 450,000 units, compared to the initial projection of 700,000 to 800,000 units.
  • The disappointing sales in the US market have led Apple to reassess its global sales strategy and postpone the international launch of the Vision Pro.
  • Competitors like Meta and Samsung are leveraging the headset's struggles to gain traction in the mixed reality market, posing a challenge to Apple's closed ecosystem approach.

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