<ul><li>Alexander Cherkasov, a graphic designer and art director, has created a limited-edition craft beer called Applicant as a personal branding project.</li><li>The Applicant beer label design features a central portrait image resembling Cherkasov, with each element representing a part of his life story.</li><li> Typography and color palette play crucial roles in the design, with fonts symbolizing beer foam and the labels drawing inspiration from chocolate.</li><li>This personal branding project by Cherkasov showcases the power of creative expression and resonates with design enthusiasts and beer connoisseurs.</li></ul>

Applicant: A Self-Portrait in Beer Branding and Packaging Design

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