The global AR and VR headset market grew 18.1% year-over-year with Meta holding a dominant 50.8% share.
Rising players like XREAL and Viture are contributing to the market with a focus on lightweight, optical-see-through smart glasses.
IDC predicts a shift towards mixed and extended reality as AI and Android XR platforms mature, with a decline in pure VR expected.
Projected growth in mixed reality shipments from 3.3 million in 2025 to over 15 million by 2029, leading the AR/VR market to grow at a 38.6% CAGR from 2025 to 2029.