Arcade AI, is a new type of marketplace that puts creative control directly into the hands of users.
The generative AI platform allows customers referred to as “Dreamers” to input their jewelry design ideas into a generator.
Once a “Dream” is selected, it’s assigned to one of Arcade’s artisans, who brings the digital concepts to life as tangible pieces of jewelry.
Designing custom jewelry on Arcade can be quite expensive, potentially costing $1,000 or more, depending on the complexity of the design.
Even if users can’t afford to purchase their creations on the website, Naficy said they can simply enjoy the process of creating and adding their designs to the collection of “Dream Boards” featured on their profile.
“Dreamers” can profit from their designs, earning a 2.5% commission on sales.
Arcade AI is considering expanding to other categories in the future, possibly adding accessories, apparel, leather goods, etc.
Arcade has received $17 million in total funding from notable investors including Ashton Kutcher, Offline Ventures, and Reid Hoffman, among others.
Mariam Naficy plans to improve the AI editing tool, adding things like image prompt (IP) adapters, which are small models that allow pre-trained text-to-image diffusion models to create images based on image prompts.
Using an AI generator to allow customers to take control of design could be controversial among jewelry designers for several reasons.