Adobe has launched the Adobe Experience Platform Agent Orchestrator, enabling businesses to integrate AI agents into customer experiences and marketing workflows.
AI-powered customer service is evolving from simple automation to agentic AI, semi-autonomous systems capable of complex problem-solving without human intervention.
The Adobe Experience Platform enables businesses to deliver real-time, context-aware engagement, creating personalised and timely experiences for customers.
Adobe's strength lies in its ecosystem, which includes content creation at scale, AI-driven insights, and seamless integration with Microsoft Azure and Amazon Web Services.