<ul><li>As a thought leader, as a keynoter, as an expert, as an adviser, it's important to track what's necessary for your business, rather than just what's easy to track.</li><li>Tracking vanity metrics like social media likes, views, and shares is easy, but it's more important to measure the efficacy of your thought leadership strategy.</li><li>Metrics worth understanding include the total spend over a period of time and how it relates to customer acquisition cost.</li><li>It's crucial to consider the cost spent on producing, curating, and deploying content across various channels and mediums to achieve desired outcomes.</li></ul>

Are you tracking what is easy to track or what is important to your business?

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