<ul><li>Rising income inequality and declining consumer confidence should concern advertising professionals and their accounts.</li><li>Top wage earners, comprising about 10% of households, have drastically increased their spending, particularly on luxury goods and travel experiences.</li><li>Consumer spending by working-class and middle-class households has dropped between September 2023 and September 2024.</li><li>To target high-income shoppers, personalized messaging and emphasizing value and exclusivity are crucial in marketing campaigns.</li></ul>

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