<ul><li>Marketers are facing challenges in making the right customer connections due to expanding media space and are considering exploring different advertising formats.</li><li>Concerns regarding social media advertising include diminishing returns, less effective targeting, rising ad costs, saturation in target audience, and user fatigue.</li><li>Marketers are focusing on developing more touchpoints through the sales funnel and moving away from programmatic display towards walled gardens to improve ad placement control.</li><li>Enhancing customer connections involves focusing on specific channels through the sales funnel stages, utilizing influencers and content creators, personalized bottom-of-the-funnel activities like paid search and email marketing, and leveraging chatbots for improved customer engagement.</li></ul>

Are Your Marketing Campaigns Making the Right Customer Connections?

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