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As AI Sharpens Its Act, Tech’s New Tools Scout Out Fakes
- Companies are developing robust fake detection tools using AI to tackle bad actors seeking to exploit their platforms.
- Fraud is a growing problem with far-reaching implications for fields ranging from eCommerce to journalism to politics.
- OpenAI has launched a new system to identify images generated by its own DALL-E 3 text-to-image generator.
- AI can assist in generating new programming code, completing partially written code, and translating code between programming languages to tackle fraud.
- Retailers can leverage AI to combat fraud more effectively, meeting bad actors where they are and, even better, beating them at their own game.
- Amazon is intensifying its use of AI to combat fraudulent reviews. The company reported that its AI systems blocked over 200 million suspected fake reviews worldwide in 2022.
- Developing AI robust fake detection tools is becoming a priority for companies to prevent fraud and protect both customer identities and revenue streams.
- Artificial intelligence is set to revolutionize fraud prevention and detection for retailers.
- Generative AI can assist in quicker model development for emerging schemes or more efficient fraud model tuning and management.
- AI models can assess fraud risk in real time when transactions occur at the point of sale, ensuring that highly suspicious transactions are declined.
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