Elon Musk's takeover of Twitter led to significant changes, including the introduction of Twitter Blue and paid verification.High-profile accounts, including Kanye West, Andrew Tate, and Donald Trump, were reinstated, sparking controversy.Mass layoffs and an ultimatum to employees drew heavy criticism.Twitter's ad revenue dropped by nearly 50%, prompting Musk to explore new revenue sources like payments and commerce.Musk rebrands Twitter as 'X' and plans to introduce a new Art Deco-style logo. Some influencers announced their departure from the platform.