Twitter's iconic bird logo was temporarily replaced by the Doge meme, boosting the token's market value by up to $4 billion.Now Twitter's San Francisco headquarters saw staffers covering up the 'w' in Twitter's name, leading to online criticism of the move as 'childish'.Elon Musk, who has been playing with the idea of renaming Twitter for some time, was behind the logo change and name transformation.In April 2022, Musk ran a poll asking if the 'w' in Twitter should be deleted, hinting at his intentions to rename the platform.