Ashneer Grover, BharatPe's former co-founder said that he previously rejected cricketer Virat Kohli as a campaign brand ambassador, even when offered his actor wife Anushka Sharma in the same package.
During the Vagehra Vagehra podcast with Yam-Rraj Ft, the bestselling author of Doglapan stated that he paid half of what Kohli would have charged and signed 11 more players for the same campaign.
After the deal details were revealed, Grover claimed that even Virat Kohli admired his business sense.