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Ask the Expert: How should I monetize AI agents?

  • Manny Medina, the co-founder and former CEO at Outreach, shares insights on how to monetize AI agents.
  • Key approaches to monetizing AI agents include bundling them into existing seat-based pricing, charging based on consumption, implementing outcome-based pricing, or adopting success-based pricing.
  • Bundling AI agents into existing pricing is common but exposes companies to variable costs.
  • Outcome-based and success-based pricing align agent performance with customer goals but require more complex implementation.

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