<ul><li>At the end of 2024, Xbox is at a crossroads that would have been unexpected a year ago.</li><li>Xbox's acquisition of Activision Blizzard bore fruit, with its consistent game output via Game Pass</li><li>Xbox's messaging lacked cohesion, after laying off developers, shutting down studios, and making Game Pass more expensive</li><li>Xbox seems to be moving towards a multiplatform approach rather than exclusives, even for the PlayStation 5</li><li>Xbox needs to commit to a plan in 2025 to avoid the same unclear vision issues faced by Sony in 2024</li><li>Xbox had a tumultuous year involving controversies, rumors, and closures, affecting its plans on multiplatforming and exclusives</li><li>Xbox's upcoming game lineup includes Avowed, Doom: The Dark Ages, Fable, The Outer Worlds 2, and South of Midnight</li><li>Xbox needs to publicly commit to being a multiplatform company that supports Game Pass</li><li>Xbox can transform into a service, like Microsoft Office or ChatGPT, and Microsoft can profit from it on every available platform</li><li>There is a dissonance between what Microsoft, the corporation, wants and what Xbox players feel or understand</li></ul>

At the end of 2024, Xbox finds itself as a crossroads

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