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At WWDC 25, Apple should make amends with developers after AI shortfalls and lawsuits
- Apple's AI capabilities were highly anticipated at WWDC 24, but the follow-through has been underwhelming, leaving developers and consumers disappointed.
- Delays in personalized intelligence features and inconsistent tool rollouts have hindered Apple's AI strategy.
- The promised seamless blend of on-device AI and revamped Siri interactions has not fully materialized.
- Staggered rollout of AI features, including the personalized Siri version, has left developers unable to leverage AI-powered capabilities.
- Apple's AI stack's competitiveness is questioned compared to rivals like OpenAI and Google.
- Expectations for WWDC 25 are for incremental improvements in AI integration into native apps and tools for developers.
- Apple has the opportunity to enable AI-assisted app development to enhance the iOS app ecosystem.
- New AI tooling should facilitate more developers creating apps for the App Store, potentially increasing revenue opportunities for Apple.
- Legal challenges, like the ruling on App Store fees, may impact Apple's revenue and future app distribution practices.
- Apple must assert the value of its ecosystem amidst challenges from competitors and changing legal landscapes.
- As AI becomes crucial, Apple needs to demonstrate its ability to deliver competitive AI solutions for its users and developers.
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